Google Analytics Q&A eBook: Achieving Ecommerce Performance with Digital Insights
A practical guide for businesses everywhere to discover how Google Analytics can help measure marketing efforts and ecommerce performance.
Google Analytics enables intelligent business decisions by helping you analyze the motivation and online behaviors of your customers, measure the effectiveness of marketing campaigns and monitor detailed reports.
We identified the most important aspects of regularly analyzing and measuring the performance of your website, with the hopes that this eBook will help businesses everywhere to regularly fine-tune and improve the ways in which they are using Google Analytics.
By understanding how to configure and use reports as presented in this eBook, you will have all the necessary tools to perform an in-depth look at your data and:
- Increase the performance of your website(s)
- Prioritize ongoing optimization projects based on ROI
- Get a clear view of your month-to-month progress